In an article previewing the changes Facebook recently made public, Mashable’s Ben Parr indicated that Facebook was making the changes because it wanted to rekindle an emotional connection with users.
After years of dating, the magic between Facebook and its users has dissipated. It’s a natural evolution in any relationship, but now there is another suitor vying for Facebook’s users. And a lot of people think this suitor is easy on the eyes.
That’s why Facebook launched three recent changes: revamped Friend Lists, a real-time news ticker, and the subscribe button… But these changes are just the beginning. The changes Facebook will roll out on Thursday are designed to enhance the emotional connection its users have to each other through Facebook.
I can’t speak for anyone else, but this strategy isn’t working for me! My relationship with Facebook has never gotten old because like an insecure lover, it’s never stopped demanding my attention, to the point of provoking annoyance. I’ve given it a lot of attention, integrating it into my professional and personal lives, but it’s proven unpredictable, unsure of the terms under which it wants to participate. It’s time to cool things off. Since Facebook has so few concerns about private affairs going public, how would you like to read my Dear John Letter to Facebook?