However, while blogs have created hundreds of prominent new voices in the national media, social networking sites like twitter have only reinforced the position of people and institutions who were already prominent in other media. Not a single person has risen to become a prominent national media figure just through their tweeting. However, popular TV shows, musicians, and politicians have gained two million followers or more through the medium.
Given this, it is a legitimate worry that the decline of blogging, and the rise of social networking, will mean that the media status quo that was once threatened by the Internet will now be reinforced by it. Rather than new media functioning as a democratizing force, it could become yet another tool of the status quo. Maybe once in a while it will be used by street demonstrators against a totalitarian regime, as it was in Iran, but most of the time it will just make the already famous and the already dominant even more so.
Those are the conclusions that Chris Bowers draws from a report by the Pew Internet Centers on Social Media and Young Adults that finds that blogging is on the decline among teenage users of the Internet. Teens are also commenting less on blogs. Use among older Americans, on the other hand, remains the same.