A short item in the May 30 – June 5 edition of Jeune Afrique notes that the French software company Ubisoft will reveal a new video game conceived and developed entirely in Casablanca, Morocco at the 2010 Electronic Entertainment Expo (E3) which starts tomorrow in Los Angeles and continues until the 17th.
The article in Jeune Afrique is not specific about which game it is, but the press release on Ubisoft’s web site reports that at least three games will be exhibited at the Ubisoft booth.
Here is an interesting post analyzing factors that may be impacting the sale of products such as XBox, Wii and PlayStation in the Middle East.
Video games are on the list of the most popular mainstream media, which makes up an important percentage of social activity for a considerable portion of youngsters worldwide. The Middle East region is no exception; video games are as popular in the region as it is anywhere else in the world despite the minimal support/focus of the major hardware players Nintendo, Sony and Microsoft. Their lack of interest in the region – so far – keeps the doors open for piracy to nourish and dominate the regional video games industry. For instance, almost every Nintendo Wii in Saudi Arabia is modified with a special chip to allow the machine to play pirated games that cost 3$ to 8$ in comparison to the original games costing around $80 – $100 in the region – even higher than their prices in many western countries.
Among the factors considered, religious sensitivities, stereotyping, marketing strategies and the impact of piracy. He makes some good points. I would particularly like to see some of the locally produced games.
The offensive portrayal of Arabs in some Western video games has triggered local Arab production companies to come up with their own version of video games to protect their identity and perspective of the state of affairs of the regional conflicts. Afkar Media, a Syrian company, has already produced different games with nationalism streak: Under Ash, a political game that tells the story of the first intifada from the Palestinian perspective. Under Siege, is another political game that tells the story of a Palestinian family and their struggle during the second intifada (1999-2002). Quraish, the first Arabic 3D real strategy game (RTS), tracks the origins of Islam in the desert of Arabic 590 A.C.
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