So what do you think about that song? It was a Top 5 single in France, propelling the album it came from as high as #81 on the album charts, not just for France, but for all of Europe. Grégoire is a rising star. It just goes to show you what happens when you get discovered and a major record label puts it weight behind you.

Only Grégoire wasn’t on a major label when he recorded that album. He was on a label called My Major Company, an online community that helps artists and producers find one another so that good music can be recorded and promoted in a professional manner. The producers are the users of the site who invest sums of their choosing and, in turn, receive a share of royalties just as any other producer would do.

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Grégoire’s rise to fame began in association with My Major Company (MMC), an innovative online music company in France that operates almost entirely outside the major-label music system. He was the first MMC artist to break through to mainstream success when his song “Toi + Moi” was put into regular rotation by the popular radio stations RTL and NRJ. Grégoire’s full-length solo debut album, Toi + Moi (2008), was subsequently released in association with Warner Music France, which had agreed to a distribution deal with MMC earlier in the year. Debuting at number two on the French albums chart, Toi + Moi proved similarly popular in neighboring Belgium and Switzerland, as did the title track, charting at numbers one and nine on the respective singles charts there. In the wake of his breakthrough success, Grégoire was nominated for Best New Artist at the 2009 NRJ Music Awards.

The producers, on the other hand, not only have the possibility of recovering and even seeing a return on their investment, but they also have the satisfaction of literally investing in and enabling the career of an artist they care about with professional produced recordings and national exposure.

It’s a great idea.