Liberal groups are petitioning CBS regarding a spot set to run during the SuperBowl.
The broadcast networks that air the Super Bowl have historically rejected advocacy ads. Yet CBS, which is airing the Super Bowl this year, has accepted an anti-choice ad by the ultra-conservative group Focus on the Family.
Focus on the Family’s “celebrate life” (read: anti-choice) ad features Heisman Trophy-winning college football star Tim Tebow. And CBS approved this anti-choice ad, even though the network has repeatedly rejected advocacy ads in past years including a 2004 MoveOn.org ad that went after then-President Bush’s fiscal irresponsibility and an ad the same year from the United Church of Christ showing them welcoming a gay couple who had been turned away from another church.
— via Credo Action
I have mixed feelings about this type of action. I am uncomfortable with asking a network not to air an ad because I don’t like the message. But what bothers me here is that CBS is airing this, but in 2004 it refused to air an ad from the United Church of Christ showing them welcoming a gay couple who had been turned away from another church because it was network policy not to accept “advocacy” advertisements. CBS says it has revised its policy. It’s a shame that the United Church of Christ, Planned Parenthood, or some other organization can’t try to buy time for a comparable spot putting forward a progressive viewpoint on some social issue. That would test the network’s claim.