A post by Adam Ostrow on Mashable today alerted me to the fact that the Associated Press (AP) is considering charging publishers to get its news earlier. He got it from an AP story.

According to an AP story (fitting) about the idea, publishers could have a story exclusively for up to 30 minutes, giving them a major advantage in terms of the inbound links, social media sharing, and search traffic that online news sites depend on.

The devil is in the details here, and the details at this point are far from certain. The organization is simply considering the concept, which CEO Tom Curley discussed earlier today at the Hong Kong Foreign Correspondents’ Club.

There will be a lot of challenges in implementing this of course, but as Ostrow points out, the move would be an attempt to take advantage of the fact that in the fast paced world of our media today, the faster a story gets up the more likely it is to receive attention and if it goes up on your site first, your site will be the one that others site and redirect to.

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This is a real problem because the number of news gathering organizations is rapidly diminishing. With the constant re-posting of already existing content, who is to gather it to begin with. For a long time, traditional print newspapers funded and did much of the news gathering for the online writers to opine on. Now, though, the number of print newspapers is rapidly diminishing. So syndicates like the AP don’t have them to rely on for revenue. How then, do they replace that with a model that generates revenue from online publishers? It’s a complicated issue.

Are ideas such as charging for early publishing rights a way to come to terms with new realities or are they, as Ostrow argues, simple “new ways to make more money from the same content.”