This is an interactive video for “Keep Your Head Up” by singer-songwriter and fellow Binghamton University alumn Andy Grammer. (I’m not sure what Grammer studied and SUNY Binghamton, but according to this bio he was there two years active in the theater program. I did my PhD there.) At various points in the video you will have an opportunity to change the scenario by selecting options. And if you do the whole thing again, you’ll get different choices.

This guy knows how to load a song with melodic hooks and they do their job. The song snagged in the netting of my muddled brain the first time I heard it and it’s been stuck there since. Usually at least one or two songs from the beginning of summer crop has such a hook, but usually it drives me crazy. That’s because I usually don’t even like the song, but the hook is effective, so it snags and won’t pull lose. And because the artists is often backed by the full marketing budget of a giant record label, the single is ubiquitous. You hear it on the radio, in the mall, in your favorite tv shows and movies, over television commercials, as a Starbucks Download of the Week, etc. The artists appears on daytime and late night talk shows, as a guest performer or mentor on reality competition shows, in cameos on episodic television, on radio talk shows, in public service announcements… So every time the song fades from memory, its planted again. I’ll find myself singing it in the car, the shower, on the street, deliberately preventing myself from learning the whole thing, annoyed at the banality of the lyrics, the derivative nature of the music, or some other aspect of the song.

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