Researchers Say Facebook Can Fuel Jealousy and Increase Time on Facebook

Amy Muise and Emily Christofides, both Ph.D. candidates, and Serge Desmarais, an associate professor of applied social psychology at the University of Guelph, in Ontario have conducted a study into Facebook the relationship between jealousy and Facebook usage, discovering that spying on their significant others often people question the partners’ honesty and fidelity, and that time spent on the Web site tended to increase as a result.

The undergraduates were asked questions like “How likely are you to become jealous after your partner has added an unknown member of the opposite sex?” and “How likely are you to monitor your partner’s activities on Facebook?” The answer to both of those questions was “very likely” for a substantial number of participants. The respondents said they spent an average of nearly 40 minutes on the Web site each day, with women spending more time than men.

More than three-quarters of the participants said they knew their partners had added as “friends” people with whom they had previously had flings. And more than 92 percent said their partners were at least somewhat likely to have “friends” they did not themselves know.

Rising jealousy can be attributed to the social-networking site, which makes speaking with not-so-close friends easier than before, the researchers say. Many people add as friends people they have met in passing, rather than adding only acquaintances they see regularly. Men in the study reported having 100 more friends, on average, than women did. Women outscored men on the jealousy scale, averaging a score of 3.29 out of 7, while men scored 2.81. Three-quarters of those who completed the survey were women.
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Jealousy created by the site also seemed to increase people’s time on the site, fueling a vicious cycle of more jealousy and more time on Facebook. “Facebook may expose an individual to potentially jealousy-provoking information about their partner,” the article says, “which creates a feedback loop whereby heightened jealousy leads to increased surveillance of a partner’s Facebook page.” Several participants admitted being “addicted” to the site—”No one can help themselves,” one wrote. “I always find myself going on there checking new pictures and screening them. I can’t help it!” wrote another.

via The Wired Campus – Researchers Say Facebook Can Fuel Jealousy and Increase Time on Facebook – The Chronicle of Higher Education.

For more, see “More Information than You Even Wanted: Does Facebook Bring Out the Green-Eyed Monster of Jealousy?” in the August edition of the journal CyberPsychology & Behavior.