The cancellation of daytime dramas is arguably one of the most significant media signs of a shift in American society. This show was on for 54 years. The Guiding Light, canceled 3 months ago, began on radio and was on 72 YEARS! It’s kind of sad to see them go. My mother used to watch them, sort of, anyway. She had them on in the house while she did other things. And once reached an age that the educational programming our local PBS station ran most of the day (Sesame Street, Electric Company, Zoom…) was no no longer of interest to me , it just didn’t get changed. You’d think serial drama would be hard to follow if you only watched it at most a few days a year when you were home sick from school. But in fact the plot progresses really slowly on those shows. The musical queues, angles and camera work enhance the drama to the point that you feel like you can’t miss a day, but in fact you can miss the show for months and catch up in a day.
I hadn’t seen As the World Turns in ages, and I’m not going to miss the show, itself. But I will miss knowing it is on. It sort of brings back warm and fuzzy feelings of being at home and Mom taking care of me. Funny how you forget being sick while this was going on. But it also just feels like an American institution is disappearing. That’s because it is. The year that As the World Turns first when on air was 1956, the year in which Elvis released “Heartbreak Hotel“, Dear Abby first appeared in newspapers, My Fair Lady premiered on Broadway, the polio vaccine was developed, and “In God We Trust” became our national motto.
The Guiding Light also came to TV in 1956, but it began nearly 20 years before that, on radio. It’s first broadcast as on January 25, 1937, five days after the inauguration of FDR! Yes, it started as the Great Depression was ending. The end of the soap opera is a sign of a huge shift in American society, but of what? Gender roles? The nature of mass media? The economy? I have my theories, but no certainties, and I need to get back to work.
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The Early Cast
The Current Cast